Press releases

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Here you will find current press releases, images and information on our projects and events. All content is available for editorial use.

We will be happy to send you pictures on request. Please use the images only in connection with a report about Innsbruck Marketing and/or our events and projects and with reference to the respective photo credits.

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Shopping Night 2026 review

The Innsbruck Shopping Night impressively demonstrated the potential of combining local trade, music and an enjoyable city experience. Around 50,000 visitors flocked to the city center. From the afternoon onwards, DJ sounds, live music and culinary offerings created a lively cityscape. The extended opening hours until 10 p.m. and the varied supporting program were used to experience the city in a special atmosphere.

08. May 2026

Shopping Night Spring 2026

"City on. Stores open" at the Shopping Night, which once again invites you to take a relaxed stroll through the city with a musical heartbeat and enjoyable flair. Retailers open their doors until 10 pm and offer special deals and goodies, regional musicians perform in the shopping streets and squares - and for the first time, there is a special rookie stage for young musical talents in the middle of Maria-Theresien-Straße.

04. May 2026

Bürgermeister Johannes Anzengruber, Heike Kiesling und Barbara Plattner vor der "Innsbruck Momente" Stele mit Faltblattzähler.

Innsbruck presents renewed brand image

Innsbruck Marketing, the City of Innsbruck and Innsbruck Tourism have jointly developed the Innsbruck brand. The focus is on a more modern, uniform appearance, more participation for the population and a stronger positioning of the Innsbruck region in tourism.

15. April 2026

Bella Primavera 2026

Innsbruck celebrates the official opening of the newly designed Bozner Platz with "Bella Primavera" . Just in time for the start of spring, the "gateway to the city center" welcomes its visitors and becomes a lively meeting place with live music and culinary delights for three days. The title "Bella Primavera" deliberately stands for spring, lightness and southern flair.

25. March 2026

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Environment and movement festival 2026

Innsbruck starts spring full of energy! Innsbruck Marketing, Innsbrucker Kommunalbetriebe AG (IKB), the Provincial Police Directorate, Climate Alliance Tyrol and ORF Tyrol are jointly inviting visitors to the environmental and exercise festival on the market square. After cleaning the banks of the Inn, visitors can look forward to a varied program on environmental protection, sustainable mobility and exercise.

31. March 2026

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Shrove Tuesday 2026

On Shrove Tuesday, Innsbruck's city center is transformed into a colorful, foolish festival mile. In Maria-Theresien-Straße and Sparkassenplatz, visitors can expect a varied program for all generations. This year's highlight is the first-ever carnival parade through the city center.

04. February 2026

Review Mountain New Year's Eve 2025/26

On New Year's Eve, around ten thousand visitors gathered at the event site on the forecourt of the Hofburg and in the city center, including on the market square, to say goodbye to the old year and welcome in the new. The emergency services can look back on a peaceful night with only a few incidents.

01. January 2026

Mountain New Year's Eve 2025/26

New locations, new perspectives, longer duration - the market square and the Inn River set new accents in Innsbruck's light experience. The children's New Year's Eve kicks things off. On New Year's Eve, the big open-air party in front of the Hofburg with a live band and DJ creates an exuberant atmosphere before the traditional fireworks display on the Nordkette mountain range lights up the sky over Innsbruck at midnight. A fascinating light show, which for the first time also highlights the market square and the River Inn, will ensure magical evenings until 10 January 2026.

09. December 2026

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Innsbruck district festivals 2025

The district festivals in the provincial capital have come to a successful end for this year. This year's three locations in Reichenau, Igls-Vill and Anpruggen impressively demonstrated that the district festivals are much more than just festivals. They are an expression of lively togetherness, strengthen social cohesion and allow Innsbruck's diversity to be experienced in a special way. The series of events will also be continued next year.

21. October 2025

Anpruggen district festival on 11.10.2025

Anpruggen becomes a stage at the district festival and invites you to celebrate, join in and enjoy. A varied program has been put together in close cooperation with numerous institutions, associations, businesses and committed residents from the district.

9. October 2025

Review Shopping Night Innsbruck on 3.10.2025

Strolling, shopping, enjoying - Innsbruck dances and sings its way through the Shopping Night, where thousands of visitors take the opportunity to store, enjoy and be surprised by special offers in the provincial capital until 10 pm.

7. October 2025

Shopping Night Innsbruck on 3.10.2025

On October 3, it's time to dive in, discover and enjoy! Under the motto "Style. Sound. Step", Innsbruck's city center will be transformed into a stylish stage for fashion, music and dance - with stores open until 10 p.m., live acts and a special atmosphere in many of the city's squares.

23. September 2025