We inform you below about the most important aspects of data processing on our website. We process personal data exclusively on the basis of the statutory provisions (in particular the GDPR and the Telecommunications Act - TKG 2021).
1.Data controller
Responsible for the processing of your personal data on this website is
Innsbruck Marketing GmbH
Colingasse 5a, 6020 Innsbruck
E-mail: office@innsbruckmarketing.at
Telephone: +43 (0) 512 / 56 15 00
2.Data processing on the website
a) Access data (server log files)
When you visit our website, technical information is automatically stored in so-called server log files. These include
- IP address or host name
browser used
Length of visit, date and time of access
pages accessed
Language settings and operating system
Leaving page (the last page visited before leaving the website)
Internet service provider (ISP)
This data is necessary for the technical operation of the website. The server log files are anonymized by shortening the IP address (the first two blocks) and deleted after 360 days. Only summarized statistics, such as visitor numbers, are retained. The log files are regularly evaluated for website analysis with Matomo, whereby only aggregated data is used. There is no detailed analysis of individual user interactions or profiling. Processing is carried out in a data protection-friendly manner by shortening or anonymizing the IP address. This data is not merged with other personal data.
Legal basis:
Art. 6 para. 1 lit. f GDPR (legitimate interest in the secure and technically stable operation of the website).
b) Newsletter
We offer a newsletter that is sent via the service provider Brevo. The following personal data is processed for registration purposes
- Surname, first name
E-mail address - Optionally, additional information on company, position and address can be provided
Registration takes place via a double opt-in procedure: After registering, you will receive a confirmation e-mail which you must actively confirm. You can unsubscribe at any time via the unsubscribe link in every newsletter.
Legal basis:
Art. 6 para. 1 lit. a GDPR (consent)
c) Cookies & tracking technologies
Our website does not use any active tracking or marketing cookies.
External content such as YouTube videos, Instagram feeds or embedded Microsoft Forms elements are only loaded after manual activation by users. Only through this activation may it be technically necessary for individual services to use cookies or comparable technologies.
Matomo is operated without tracking cookies. However, a technically necessary cookie can be set to save an opt-out setting.
Legal basis:
Art. 6 para. 1 lit. f GDPR (technically necessary functions)
Art. 6 para. 1 lit. a GDPR (consent for external content and services)
d) Web analysis with Matomo
Our website uses Matomo, an open source software for analyzing website visits.
Matomo is configured in such a way that:
- no tracking cookies are stored,
IP addresses are anonymized before storage,
no device fingerprints are created,
no user profiles are created.
All data collected remains completely aggregated. It is technically impossible to recognize users across different sessions. The data is stored exclusively on our own servers without being passed on externally.
Legal basis:
Art. 6 para. 1 lit. f GDPR (legitimate interest in the statistical analysis and optimization of our website)
If you wish to object to the storage, you can do so with a click of the mouse. In this case, a technically necessary opt-out cookie will be set to save your decision. Please note that this cookie must be set again if you delete your browser data.
e) Integrated content & plugins
Our website uses content from third-party providers:
- YouTube (Google Ireland Limited):
To display videos. Privacy policy: https://policies.google.com/privacy
Instagram (Meta Platforms Ireland Ltd.):
Social media integration. Privacy policy: https://privacycenter.instagram.com/policy
Brevo (Brevo GmbH):
Integrated contact and registration forms, sending of newsletters and communication services. Data protection provisions: https://www.brevo.com/de/legal/privacypolicy/
When using these services, personal data (e.g. IP address) may be transmitted to the respective providers.
Legal basis:
Art. 6 para. 1 lit. a GDPR (consent)
3. Online game "Zwischenraum" - high score & competition
In the "Zwischenraum" game, users can voluntarily enter their first name and email address in a high score list.
The data is used
- to display the best players and
for weekly prize notifications.
Processing takes place exclusively with prior consent via an opt-in checkbox. The data is stored locally, not passed on to third parties and deleted at the end of the project or upon revocation.
Legal basis:
Art. 6 para. 1 lit. a GDPR (consent)
4. Casting calls / application uploads
As part of casting calls, interested parties have the opportunity to submit personal data and video recordings to apply for productions or campaigns.
In particular, the following data is processed
- First and last name
E-mail address
Telephone number
uploaded video recordings
The data is processed exclusively for the purpose of carrying out the respective casting and selection process. Only Innsbruck Marketing GmbH and the production company commissioned by us have access to the data. Processing takes place exclusively on the basis of express consent; consent can be revoked at any time with effect for the future.
The data and videos provided will be deleted no later than three months after completion of the respective casting process, provided that there are no statutory retention obligations to the contrary.
Participation by minors is excluded.
Legal basis:
Art. 6 para. 1 lit. a GDPR (consent).
5.Photo and video recordings at events
Photos or videos may be taken for documentation purposes during events. The processing is based on the legitimate interest of Innsbruck Marketing GmbH in the documentation and communication of its events. The interest of the persons concerned in the protection of their data has been taken into account; recordings are made in the context of public or announced events where a photograph is to be expected due to the public character or a reference in the event communication, the conditions of participation or on site.
These recordings may be
- on our website,
in print media,
on social media channels (e.g. Instagram, Facebook, YouTube) or
in the context of press work
be published.
Legal basis:
Art. 6 para. 1 lit. f GDPR (legitimate interest in documentation, public relations and communication of events)
If you do not wish to be photographed or filmed, please inform the event organization or the commissioned photographer directly.
If you subsequently wish to have content published online removed, please contact us at: office@innsbruckmarketing.at
6. Disclosure of data to third parties
Your personal data will not be passed on to third parties unless this is necessary
- for the provision of our website,
the implementation of our communication offers or
the processing of individual projects
necessary.
The following service providers in particular may be involved in the respective processing:
- Hosting provider for the operation of the website
Brevo (Sendinblue SAS) for newsletters, forms and automated email communication
Make.com (Celonis SE) for the automation of communication and data processing processes (e.g. newsletter registrations, form processing)
Microsoft 365 / SharePoint (Microsoft Ireland Operations Ltd.) for internal storage and processing of data and uploads
commissioned production companies as part of casting, selection or production processes
Third-party providers of integrated content such as YouTube or Instagram
Where necessary, data processing agreements (DPAs) have been concluded with all relevant service providers.
Data is only transferred to third countries, in particular to the USA, if this is technically necessary or unavoidable due to the services used. In these cases, suitable protective measures, in particular EU standard contractual clauses (SCCs), are used. Nevertheless, a lower level of data protection may exist in individual third countries than within the European Union.
Legal basis:
Art. 6 para. 1 lit. a GDPR (consent)
Art. 6 para. 1 lit. f GDPR (legitimate interest in the technical provision and implementation of our offers)
7.Duration of data storage
Personal data is only stored for as long as is necessary for the respective purposes or for as long as statutory retention periods apply.
| Processing context | Storage duration |
| Server log files | max. 360 days |
| Newsletter | until unsubscription |
| Casting/application data | 3 months after completion |
| Event photos/videos | max. 10 years |
| Matomo | only anonymized, no personal storage |
Legal basis:
Art. 5 para. 1 lit. e GDPR (storage limitation)
8.Your rights as a data subject
You have the right to:
- Information about your stored data
Correction of incorrect data
Erasure of your data
Restriction of processing
Data portability
Objection to data processing
Revocation of a given consent
Please send your inquiries to:
Email: office@innsbruckmarketing.at
If you suspect that the processing of your data violates the GDPR, you can lodge a complaint with the Austrian Data Protection Authority
www.dsb.gv.at, e-mail: dsb@dsb.gv.at, telephone: +43 1 52 152-0
9.Security of data processing
We use state-of-the-art technical and organizational measures (TOMs) in accordance with Art. 32 GDPR to protect your personal data from unauthorized access, loss or misuse, in particular
- SSL/TLS encryption of data transmission
Access restrictions and authorization concepts
regular security updates
Firewalls and network security
regular data backups (backups)
10. Automated decision making
There is no automated decision-making including profiling within the meaning of Art. 22 GDPR.
Last update: June 2026
You can reach us under the following contact details:
Website operator: Innsbruck Marketing GmbH
Telephone number: +43 (0) 512 56 15 00
Email: office@innsbruckmarketing.at