What makes Innsbruck special
One core, five fields of action, six messages
What makes Innsbruck what it is?
We asked citizens and stakeholders and listened.
The result is five areas of impact - unique selling points that are characteristic of Innsbruck, make the city unmistakable and can be felt every day:
- 360° alpine-urban experience
- Sporty, relaxed atmosphere
- Knowledge hub
- Ecological excellence
- Cosmopolitan and connected
Above all is the common roof that applies to the city as a whole. The heart of Innsbruck, the brand essence - the alpine-urban joie de vivre. Here we show how we want to make this visible.
From sentence to picture.
There are many ways to tell a story or a message - long or short, with words or almost without. We have condensed our stories into three stages - compact and always in the right format for the moment - for the brand core and the five fields of action:
- First a fact, a concrete sentence that shows what Innsbruck stands for. Using the brand core as an example, it reads: "Quite a city for so many mountains".
- Then a concise expression, a few words that get to the heart of the matter. Using the brand essence as an example: "Exactly mine".
- And finally, the shortest expression that only works in combination with a strong image and says it all. Using the brand essence as an example: "like".
A city that you Mag.
The alpine-urban joie de vivre: tangible for everyone who lives, works or visits here.
Innsbruck is constantly evolving, Innsbruck knows who it is - you can feel it every day. We have packed the historical, current and future Innsbruck into four brand stories, stories about Innsbruck. Those who read them know their way around!
From sentence to image, the brand essence - the alpine-urban joie de vivre - looks like this:
360° alpine-urban experience
Nature and city life, here both are a matter of course.
In Innsbruck, the old town, climbing wall and library are always close together. The best thing about it is that nature reigns in between and all around. That's why you wear your skis on your bike, your swimming gear in your rucksack and your mountain boots on the bus.
From sentence to picture, this is what the "360° alpine-urban experience" field of activity looks like:
Sporty, relaxed atmosphere
In Innsbruck, being outdoors is not an exception, but part of everyday life.
Innsbruck presents itself as the sunniest provincial capital in Austria, where life takes place outdoors - almost Mediterranean-style. After work or during the day, you can conquer the mountains while enjoying the flair of the historic old town in the evening.
From sentence to picture, this is what the "sporty, relaxed atmosphere" field of activity looks like:
Knowledge hub
University, research, culture and the Alps - all side by side.
In the middle of the Alps, in Innsbruck, centuries-old culture meets a venerable university with world-class research. All the best things are practically side by side here. Just like the Hungerburgbahn, which takes you up 2,256 meters in 20 minutes.
Ecological excellence
Innsbruck is a city that thinks into the future.
Innsbruck, the residential city in the Alps, is now considered Austria's center of longevity. People who live here move more and live longer. Perhaps also because the city is ahead in terms of climate, cools its squares and plants shade.
Open-minded and connected
Innsbruck is located in the Alps, in the middle of the world.
Innsbruck is a meeting pot at the very highest level. Between mountain and city, in the heart of Europe, tradition meets research and innovation. Over 30,000 students celebrate the spirit of the Alpine metropolis every year, where everything that strives for higher things worldwide comes together.
