Creative impetus for Innsbruck's city center
"Zwischenraum" uses temporary, creative designs to visibly enhance open spaces and give new impetus to Innsbruck's cityscape
The aim of the project is to work together with owners of unused spaces to make new ideas for use visible, to actively help shape change in the retail sector and to provide new impetus for a vibrant, attractive and future-oriented city center through temporary designs.
The "Zwischenraum" project uses vacant commercial space that has been or is about to be used as a platform for staging and temporarily using or designing it. "Zwischenraum" invites people to engage with the vacant space by creatively staging it. The aim is to enhance the "in-between space", arouse interest and make it tangible. The design of these empty shop windows is temporary and demonstrates the potential of a transitional phase for a lively and attractive city center. The project is intended to provide impetus and draw attention to the changes that are currently taking place in many cities. It is also intended to highlight the opportunities inherent in every change.
This creates spaces that invite people to linger, discover and help shape the city
Added value for owners
By participating in the "Zwischenraum" project, owners have the opportunity to visibly upgrade their vacant spaces, raise public awareness of their properties and provide a stage for potential subsequent uses - without any long-term commitment. The temporary design increases the attractiveness of the location, strengthens the environment and can attract new tenants or cooperation partners.
In the new "Zwischenraum" campaign, an image shows the famous Innsbruck row of houses in Mariahilf, which runs across the shop windows at Leopoldstrasse 21 as a colorful sticker.
It is brought to life by an animated iconic Innsbrucker - the characteristic cyclist with skis on his back.
As a prelude, the "Christkindlwerkstatt" opened its doors in the old town and invited visitors to get creative in the run-up to Christmas.
Visitors were able to design their own free greetings or Christmas cards with wintery Innsbruck motifs using a screendruck.
Do you know of any empty spaces that might be suitable for "Zwischenraum"? We look forward to hearing from you
post.immobilien@innsbruck.gv.at