- 25.09.
- from 14:00 o’clock
- CANCOM parking lot, Valiergasse 56
WOW Rossau
Discover Rossau on four themed tours on September 25
Rossau is much more than just an industrial park. It is a vibrant business hub brimming with innovation, exciting companies, and fascinating stories. At WOW ROSSAU, businesses open their doors and offer exclusive behind-the-scenes glimpses into Innsbruck’s largest business district.
On September 25, 2026, visitors can experience the diversity of Rossau through four varied themed tours. Accompanied by city guides, the tour begins with a guided walk through the neighborhood, during which interesting facts about Rossau’s history, present, and future will be shared. Afterward, participants will visit selected companies and experience their work up close.
And there’s plenty of time for celebration, too: Starting at 5:00 p.m., the Rossau Neighborhood Management and the participating businesses invite all participants to a get-together featuring food, drinks, and live music. Delicacies from the smoker and the distinctive voice of AMON will treat us to a relaxed country atmosphere right in the heart of Rossau.
Participation in the tours is free of charge. However, registration is absolutely required, as space is limited. Registration deadline: September 18, 2026
An Overview of the Four Tours
| Time | Artist | Description |
|---|---|---|
Urban Brands– Tomaselli Ice Cream - unbound Coffee Roastery – Roots Collective |  | Tomaselli Ice Cream - unbound Coffee Roastery – Roots CollectiveCool, young brands define the vibe of every city. Innsbruck has a lot to offer in this regard, and much of it is MADE in ROSSAU: What would summer be without the famous ice cream creations from eastern Innsbruck? At Tomaselli, you can experience ice cream production up close—tastings included! The enticing aroma of coffee wafting through the city often starts right here: at unbound coffee roasters, where carefully selected green coffee beans are roasted with expertise, artisanal precision, and passion, revealing their full range of flavors. What else is part of the Innsbruck vibe? Sports, of course. This time, though, without mountain biking, bouldering, or freeriding. Instead, it’s all about kicking, boxing, and wrestling. Want to see just how much fun martial arts can be? Watch—or better yet, give it a try yourself! |
The Versatility of Concrete– Fröschl – Katzenberger – Fröschl Concrete |  | Fröschl – Katzenberger – Fröschl ConcreteWhen you think of concrete in Tyrol, the Fröschl company quickly comes to mind. What many people don’t know is that concrete production (and processing) by companies owned by the Fröschl family has been closely linked to Rossau for many decades. It has played a decisive role in shaping the region. On this tour, we’ll dive deep into the fascinating possibilities surrounding concrete production and logistics. You’ll experience concrete as a high-tech product, a subject of research, a sustainable building material, and even a work of art. A highlight in the truest sense of the word: The concrete plant not only features exciting industrial architecture but also offers the best view of the Rossau from its roof. And because concrete is capable of so much more than just being hard, the tour also explores valuable jobs, living history, and the surprising opportunities that Fröschl has created on this site today. |
Longevity?– Lang Medical Technology – CryoOxy – Pharmacy in the Atrium |  | Lang Medical Technology – CryoOxy – Pharmacy in the AtriumThis tour takes you to where health, innovation, and high-tech converge: At Leonhard Lang, you’ll get to know one of the region’s leading medical technology companies. Here, smart electrodes are developed, manufactured on-site, and exported from Rossau to the whole world. Afterward, we’ll take a look behind the scenes at a pharmacy. This includes a self-test for anyone who wants to know how healthy their metabolism is right now. Speaking of testing: Have you ever been in a cold chamber? Do you know why hyperbaric oxygen therapy can rejuvenate your life and invigorate your mind? Or what exactly a Multi-Cryo-Hacking system entails? You’ll find answers and insights at CryoOxy! |
Lights!– MK Illumination – HAID Advertising Technology – Electro Terminal |  | MK Illumination – HAID Advertising Technology – Electro TerminalLight creates atmosphere, brings people together, and makes places unforgettable. That is precisely what MK Illumination is passionate about: From their headquarters in Rossau, these specialists in festive and atmospheric lighting inspire people all over the world. On the tour, you’ll get to know their world of light: interact with light installations and take part in the Quick-Fix plug-in system challenge! Speaking of beautiful light: How about some retro neon signage in energy-saving mode? At Werbetechnik HAID, you can see how neon tubes are still bent by hand today—and discover all the other things modern illuminated advertising is capable of. Even the invisible heart of modern lights comes straight from Rossau: Electro Terminal demonstrates just how exciting the high-tech production of lighting connection terminals can be at its manufacturing facility. |