Review

That was WOW ROSSAU

Straße in der Rossau mit dem Gebäude von Mode von Feucht im Hintergrund. Fokus liegt auf der Straße

This page was translated automatically. The City of Innsbruck assumes no responsibility for the accuracy of the translation.

On September 25, 2026, WOW Rossau brought the Rossau business district to life and made it visible to the people of Innsbruck for the first time.

WOW Rossau is more than just a company tour! Twelve companies welcomed 80 residents of Innsbruck on four themed tours and provided very personal insights into their work areas, production facilities, and processes.

For one afternoon, Rossau became a space for exploration. The program ranged from a group tour of the business district to exciting tours on the themes of “Urban Brands,” “The Versatility of Concrete,” “Longevity?,” and “Light!”—culminating in a celebratory get-together afterward. Food from the Gringos’ smoker and Amon’s unmistakably smoky voice brought the “Wild East” to life for everyone, both culinarily and musically.

We’re thrilled by all the positive feedback and are already planning how to continue WOW Rossau in 2027. One thing is already clear: We want to keep showcasing just how much creativity, entrepreneurial spirit, and skill are packed into “Innsbruck’s Wild East.”

Relive the most amazing WOW moments!

Those were the four tours

The tour kicked off with a loop through the economic zone. This gave participants a first impression of Rossau’s size, diversity, and history. For example, who knew that until around 1920, Lake Amras was located where the Greif-Center and the DEZ stand today?

Time	Artist	Description
Urban Brands – Tomaselli Ice Cream - unbound Coffee Roastery – Roots Collective		Tomaselli Ice Cream - unbound Coffee Roastery – Roots Collective This tour showcased three brands that combine indulgence and sports with the Innsbruck way of life. At Tomaselli, participants got a behind-the-scenes look at ice cream production, complete with tastings. unbound coffee roasters demonstrated how carefully selected green coffee beans are roasted with artisanal precision and showed that decaf espresso isn’t always easy to distinguish from caffeinated espresso. Things got intense at Roots Collective, where the focus was on various forms of martial arts, such as kickboxing and wrestling.
The Versatility of Concrete – Fröschl – Katzenberger – Fröschl Concrete		Fröschl – Katzenberger – Fröschl Concrete This tour provided insights into the Fröschl family’s long-standing ties to Rossau and their contribution to the development of the economic region. Visitors learned about concrete production and logistics and experienced concrete as a high-tech product, a subject of research, a sustainable building material, and a work of art. From the Fröschl Tower, they were treated to a sweeping view of the Rossau—these vast dimensions elicited a special “WOW!”
Longevity? – Lang Medical Technology – CryoOxy – Pharmacy in the Atrium		Lang Medical Technology – CryoOxy – Pharmacy in the Atrium This tour brought together health, innovation, and high tech. Leonard Lang provided insights into the development and production of electrodes for medical technology, which are exported worldwide from Rossau. At CryoOxy, visitors learned about applications such as the cold chamber, hyperbaric oxygen therapy, and the Multi-Cryo-Hacking system. At the Atrium Pharmacy, participants took part in a personalized health assessment to learn more about their metabolism and the wide range of services a pharmacy provides.
Lights! – MK Illumination – HAID Advertising Technology – Electro Terminal		MK Illumination – HAID Advertising Technology – Electro Terminal The “LIGHT! ” tour focused on the diversity of modern lighting. At MK Illumination, visitors learned about the wide range of design options for festive and atmospheric light installations and had the chance to try out interactive elements. HAID Werbetechnik demonstrated how neon tubes are bent by hand and highlighted the possibilities offered by modern illuminated advertising. At Electro Terminal, guests gained insights into the high-tech production of lighting connection terminals and other electrical components.