• 10.05.24


13:00/17:00 - 22:00 | city center

This page was translated automatically. The City of Innsbruck assumes no responsibility for the accuracy of the translation.

Innsbruck LIVE sets new standards for the Long Shopping Night in Innsbruck

Innsbruck is preparing for an innovative reinterpretation of the Long Shopping Night: INNSBRUCK LIVE - Day & Night. With an expanded concept, the city invites you to an unforgettable day of shopping and entertainment from 1 pm, before the music program begins at 5 pm at various locations in the city center and old town, all under the sign of the Tyrolean music scene. On May 10, the city center and old town will be the scene of lively events and cultural highlights that will delight and enchant visitors in equal measure.

In order to be able to stroll through the city in peace and quiet and take advantage of all the offers, the shops will keep their doors open until 10 pm.

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EXPERIENCE the provincial capital in a very special way on this day

Innsbruck LIVE rests on four strong pillars: Music, enjoyment, trends and culture. These four elements merge into a unique experience: discover the latest trends and fashion highlights, presented in a very special way, culinary delights from the local gastronomy, cultural offers with partly free guided tours and the musical diversity of our Tyrolean artists. On this special evening, well-known Tyrolean musical talents and up-and-coming newcomers present a mixture of cover numbers and their own songs, creating an incomparable atmosphere in the city.

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Trends: Experience special features in retail

At Innsbruck LIVE you can expect an exciting offer from local entrepreneurs in the city center.

Here is an overview of the special features:

  • Wagnersche Buchhandlung with a reading by author Gabriele Reiterer of her book "Anna Mahler".
    In cooperation with Wohnzimmerbar, there will also be a special "Anna" cocktail.
  • Miller United Optics offers a test station for Glorify glasses
  • Ortner und Stanger will present the Alessi coffee machines during a demonstration.
  • At Esprit you will receive professional style advice
  • At Sonnentor you have the opportunity to test your luck on their wheel of fortune and win great prizes (a variety of new spices). Questions about biodiversity will also be answered by the experts on site.
  • Goldsmiths Mölk will be offering the opportunity to make your own personalized friendship bracelet especially for the event
  • Danillo Moden has invited saxophonist Maria Kofler to turn your shopping into a unique experience
  • At the Swarovski store, a competition awaits you with the chance to win a personalized crystal
  • At Papeterie Ernst Schmid, you have the opportunity to put together your own fountain pen
  • A shopping experience accompanied by Schlumberger and a DJ awaits you at Petera
  • Feinheiten has invited the founders of Musco.pures Kräuterwerk to present their incense blends to their customers and also introduce them to incense methods
  • In the Mammut Store there is a wheel of fortune with great prizes
  • A range of offers await you in the Tirol department store
  1. UG1 Virtual fashion show
  2. OG3 Roulette table for a good cause
  3. UG1 Small stage with live DJ
  4. OG1 Champagne bar with signature stand
  • At ONE you are invited to a vernissage "Verflechtungen" by Tyrolean artist Werner "Sox" Sagmeister
  • At Tyrler you can take part in the raffle for an annual ticket to Lake Lans 2024 by shopping today. With a bit of luck, you could win 1 of 3 season tickets and soon be able to relax, swim and enjoy nature at Lake Lanser See

Indulgence: discover the culinary offer

We look forward to accompanying you through the day with live cooking stations and tastings in the market hall.

In addition, unusual cocktail ice creams such as Espresso Martini and Negroni await you at the Tomaselli ice cream outlets.

Peintner in Maria-Theresien-Straße also offers Innsbruck LIVE frozen yogurt.

Wine and olive oil tasting with interesting background information from Graf Toggenburg in the resort concept store

In conjunction with the restaurateurs in the city center, there is a special Innsbruck LIVE "Spritz".

On the corner of Kiebachgasse/Herzog-Friedrich Straße, Pizzeria Mamma Mia bakes fresh pizzas and the House of Tea serves tea and cake. Plus a special tiramisu with tea instead of coffee.

Innsbruck Live "Spritz" & Tyrolean air at the Koi Bar on the market square

Culture: Experience culture up close and personal

You have the chance to win one of the free guided tours of the Hofburg, the Ferdinandeum and the Audioversum.

The guided tours will be raffled off in advance of Innsbruck LIVE via social media.

The prizes are:

  • 2 guided tours of the Hofburg
  • 1 guided tour of the Audioversum
  • 1 guided tour of the "arttirol" exhibition at the Ferdinandeum

In addition, the Ferdinandeum invites you to a Prosecco reception from 12 to 2 pm

In addition, the Limonada Dance Company will surprise you with great dance performances on the market square.

Our artists at Innsbruck LIVE

On the part of the municipality

'From the side of the community' - a musical exploration of his own homeland. What began 10 years ago as a purely fun project with a lot of joy in chopping up scraps of language from the regional local radio stations and skillfully reassembling them has now found its distinctive voice, which is also dedicated to more serious topics, from consumer criticism to transience and immigration.

  • 8 - 10 p.m
  • Maria-Theresien-Straße


2blue is a young, talented duo from Innsbruck, Tyrol. In addition to their own arrangements of jazz standards, Sara and Johannes also impress with sounds from the pop and funk genres. Best musical quality is our top priority. Whether pop, jazz, lounge or current charts - we give each title our very own musical touch.

  • 5 - 10 p.m
  • Maria-Theresien-Straße SOUTH

Salt burns

'Saltbrennt' a band with roots in western Austria, who extract their own personal delicacies from blues, funk and folk tunes and fuse them into a musical mixed drink. The Alpingroove quartet captivates with musical sophistication and 4-part charm live and on recordings, in English, German and Tyrolean. Harmonica-tuba blues and 4-part vocals.

  • 6 - 7:30 pm
  • Maria-Theresien-Straße

Cherry Bomb

The band around the 2 'Kirsch bombshells' Red Sonya and Irene inspire with uninhibitedly powerful LIVE music and a rousing show. With the support of Reini and Alex Cherry Bomb present an incomparable mix of rock, pop, blues and heavy songs.

  • 5 - 10 p.m
  • Ottoburg

Cookie Jar

The live band Cookie Jar from Tyrol plays at the highest level with purely professional musicians. 100% live performance. Rounded off with a sound in a class of its own. Whether pop, rock, funk, blues or jazz. We unfold your event. Cookie Jar, that's what a live band should sound like.

  • 5 - 10 p.m
  • Savings bank square

Daniel Fink

Daniel Fink is a young Austrian artist who became known through the talent show 'Starmania', where he even made it into the TOP 5. Daniel recently released his new single 'Vermiss dich' with which he wants to cause a sensation in the music world.

  • 5 - 10 p.m
  • Merano Road

Dave Wildheart

Dave Wildheart is an English singer-songwriter from London. He began entertaining his neighbors from his window in Tyrol during the 2020 pandemic. He plays a kind of acoustic folk with influences from the world of rock, pop, metal and country music. Dave also plays his own songs about life, with a touch of funny, black humor. he will make your evening unforgettable.

  • 5 - 10 p.m
  • Franciscan Square

DJ Judge

Chris Richter alias 'DJ Judge' has been DJing in Austria and its neighboring countries for 17 years now. He can usually be found in various bars, clubs and at events in his home town of Innsbruck, but always prefers to be where lots of people with a good mood and enthusiasm for music gather.

  • 1-6 p.m
  • Maria-Theresien-Straße

Short and sweet

Margit Kurz (voc.) and Marco Birkner (guit.) offer exciting and lively interpretations of popular classics and well-known songs. The whole thing in a fine, small duo line-up. Very harmonious and worth listening to!

  • 5 - 10 p.m
  • Anichstrasse

Lena & Lena

Lena & Lena is a music duo from Tyrol, consisting of two young artists who are both called - who would have guessed - Lena ;-) Together they interpret various songs from the pop, rock and jazz genres in their very own way, with a touch of soul and R & B. The two voices are accompanied by a guitar.

  • 5 - 10 p.m
  • Adolf-Pichler-Platz

Los del Barrio

The band Los Del Barrio consisting of singer Gina Duenas, pianist Rupert Kirchmair and drummer Florian Baumgartner, has been an integral part of Tyrolean cultural life for many years. Together, the drei musicians cook up a fiery stew of Latin American music and jazz elements that captivates the audience and inevitably gets them dancing.

  • 5 - 10 p.m
  • Köhlerplatz / 4-Viacher-Eck

Thomas Wegscheider

Thomas Wegscheider is a singer-songwriter and musical performer. In addition to his work as a stage performer, he has also established himself as a singer and musician. Bringing people closer to his thoughts and experiences through his own songs has always been a great dream for him. He writes his own music, with which he is also a regular guest on radio and television.

  • 5 - 10 p.m
  • Tribaun

DJ Julien

DJ Julien is an Austrian pianist, DJ, drummer and percussionist. For over 9 years, the young Tyrolean has been a flexible and reliable partner in all matters! As a multi-instrumentalist and thoroughbred musician, Julien has his hands full and has plenty of experience in all areas, even in his younger years.

  • 1 - 10 p.m
  • Marketplace

John Blow Marching Band

Tyrolean "brass music" of a different kind. John Blow is a compact 7-piece airdruckreiniger for the ears. Optionally spiced up with trumpet, trombone or saxophone solos. The menu includes old and new classics and those who want to become classics. And across all genres, in marching band format

  • 5-10 p.m
  • mobile

Promotions and offers (an excerpt)

  • Esprit: 20% off your purchase
  • Huber, Skiny and Hom: 20% off your purchase
  • Calzedonia: free beach bag from a purchase value of €120
  • Intimissimi: 2+1 free on bras
  • Thomas Sabo: free beach towel from a purchase value of €120
  • In Seilergasse, the stores Tiroler Edles, Nindl Schuhwerk, Galerie Viktoria and Tyrler are decorated with giant balloons
  • Wagnersche Buchhandlung is offering a 50% discount on non-book publishers (games)

Get to the event quickly and easily with the city bike . Use the special rate with the code 573157 and ride for free for the first 30 minutes.